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None of us are strangers to the ill effects of bad eating habits. We all know how too much of anything - be it oil, sugar, butter, cheese, added preservatives, and the usual list of culprits wreck havoc in our system.
We're all being constantly made aware of healthier meal options, substituting carbs with proteins and what is ''healthy fat''... However - there's a key aspect to health that we've all been missing out on - which is addressing our hunger between meals with something healthy, substantial and delicious.
It doesn't help that we're a country obsessed with fried chips, two minute noodles, soups loaded with preservatives, and we're constantly made aware of these unhealthy snack options via a constant barrage of print and digital communication.
When a company spends billions on connecting with you while you watch TV, drive through traffic, flip through the newspaper and surf social networking websites... your brain gets conditioned to think of these unhealthy snack options as the ''go to'' food for your mid meal hunger pangs.
Yes—we're a for profit company. And no - not all healthy snacks need to be expensive to prove their quality. Our pricing is fair, responsibly sourced and we save you the trouble of buying expensive snacks because we do not spend billions on advertising. We spend our time and energy, instead, on innovating and constantly providing you with the best healthy snacking options we can.